Fidelity ADT
customers
including VAT
Non-Fidelity ADT
customers
R59pm
including VAT
About Us
Fidelity SecureFire is reengineering the future of fire protection in South Africa through scale, technology, and an unwavering obsession with speed, trust, and precision.
Born within the powerhouse of the Fidelity Services Group, SecureFire was built to solve a fundamental challenge: how do you bring agility, intelligence, and national reach to an industry that demands seconds, not minutes?
Our answer: build a fire service from the ground up that operates like a modern tech company that’s subscription-based, data-powered, and designed to scale. Our customers don’t pay per call-out. They invest in peace of mind. In rapid response. In outcomes.
Today, we operate in every major metro across South Africa:
Johannesburg, Tshwane, Ekurhuleni, Cape Town, eThekwini (Durban), Nelson Mandela Bay, Buffalo City and Mangaung.
Each response vehicle is backed by our Fire National Command Centre — a centralised intelligence engine that combines geolocation, real-time incident data, and performance tracking to deliver a more predictive and proactive fire response system.
What we offer
● On-demand fire emergency response (subscription-based)
● Full-scope fire equipment servicing and lifecycle maintenance
● High-performance sprinkler and fire pump installations
● Special risk suppression for critical assets and environments
● 24/7 Fire detection & remote monitoring
● Digital risk assessments and compliance inspections
We’re trusted by South Africa’s leading retailers, logistics hubs, property portfolios, and industrial facilities because we offer one accountable solution, built for performance, transparency, and speed.
Our Mission
To protect people and property through operational excellence, relentless innovation, and a promise to show up when it matters most, every time.
Our Vision
To create a future where fire risk is identified early, responded to instantly, and resolved with precision across every province.
Fire doesn’t wait. Neither do we. Call 086 007 0700.
Fidelity-ADT
customers
including VAT
Non-Fidelity-ADT
customers
R59pm
including VAT
Launched exclusively
to our Johannesburg,
Tshwane, Ballito, Bloemfontein and Umhlanga customers
This service offers a dedicated team including a fire chief, 89 fully-trained firefighters on standby 24-7, as well as 12 rapid intervention vehicles and 10 fire engines.
The service has been instrumental in responding to a variety of fires, with a marked increase in incidents involving lithium-based technologies.
Rapid Intervention &
State-of-the-Art
Equipment
Our commitment to safeguarding lives and property extends to the deployment of rapid intervention units equipped with 10 fire engines, water tankers, and high-capacity pumps to supply water effectively during fire emergencies. We are also equipped to handle the unique challenge posed by lithium batteries, with our first responders trained to use fire extinguishers specifically for this purpose.
With our dedicated armed response vehicles and an extensive regional response team of 440 vehicles, we are prepared to act swiftly and efficiently wherever and whenever the need arises.
Seamless Access & Peace of Mind
Customers can access the service with a nominal additional fee of just R35 per month
including VAT. Using the Fidelity SecureFire service is simple and seamless, just like our other
Fidelity ADT services:
Customers can access the service with a nominal additional fee of just R35 per month including VAT. Using the Fidelity SecureFire service is simple and seamless, just like our other Fidelity ADT services:
Activating the panic button
on your alarm panel
Using a static
panic button
Utilising the
Secure app