Fidelity SecureDrive announces the launch of Amby AI, a groundbreaking conversational artificial intelligence agent set to redefine fleet safety, tracking, and communication. Developed in collaboration with Amber Connect, Amby AI is the world’s first fully integrated AI system in vehicle tracking—a leap beyond conventional fleet management tools.

“Fidelity SecureDrive is delivering real, actionable innovation,” says Wahl Bartmann, Group CEO of Fidelity Services Group.
“Amby AI isn’t just an advancement in technology—it’s a transformation of how fleets operate. I’m incredibly proud of our Fidelity SecureDrive team and our partners at Amber Connect for bringing this future-forward solution to life.”

Whether it’s a collision, tamper alert, or panic situation, Amby AI doesn’t wait. It calls. The moment a high-risk event is detected, the AI Agent initiates a real-time, context-rich phone call—bridging the gap between critical alerts and rapid response.

Users can speak directly to Amby to:

• Immobilise a vehicle
• Request armed response in seconds
• Trigger fleet-wide lockdown protocols

Amby AI ensures that help is never delayed—and action is just a voice command away.

Amby AI is a secure voice assistant embedded directly into the Fidelity SecureDrive portal and mobile apps. Powered by advanced language models trained on over 7 billion kilometres of driving data, Amby doesn’t just report vehicle activity—it interprets it, summarises it, and turns it into instant, intelligent action.

Fleet managers can now:

• Navigate to modules by voice
• Disable stolen vehicles
• Retrieve performance and safety reports
• Execute complex commands—hands-free and in seconds.

“Amby is more than an assistant—it’s the conversational brain of your fleet,” says Bartmann.
“It understands, responds, and acts in real time, helping you manage fleets smarter, faster, and safer than ever before.”